#Google play store discount update
Google will update the Play Integrity API, which helps protect against risky and fraudulent traffic, with more features. Two other changes are focused on app safety and protecting developers - and the consumers downloading their apps - from coordinated attacks. This “Churned-user Custom Store Listings” format, which will roll out closer to year-end, will be able to display a specific message designed to re-acquire prior users. Now, it will rename LiveOps to “Promotional Content” to reflect longer-term plans to expand the feature to support new content types - including those which will see the promotional units appearing more deeply integrated within the Play Store across users’ homepages, in search and discovery areas, in title listings and directly in apps via deeplinks.ĭevelopers will also soon be able to create a new type of listing that will allow them to specifically target churned users (people who tried the app or game, then abandoned it). Google notes that developers using LiveOps have seen a 3.6% increase in revenue and 5.1% increase in 28-day daily active users versus similar titles that don’t take advantage of the offering. Google says the apps that don’t meet these thresholds will be excluded from some areas of the Play Store, including recommendations, while others may even include a warning on their store listing to set appropriate user expectations. Specifically, it’s implementing new quality thresholds that will exclude apps that exceed certain crash rates and “app not responsive” (ANR) rates, both on an overall and per-phone model basis. Instead, Google says it will now begin to steer consumers away from lower-quality apps by changing how it determines which apps will be made more visible on the platform. The Play Store isn’t going quite that far, however. That’s an area that’s typically been a heavier focus for Apple in prior years - especially following its own App Store revamp in 2017, which saw it separating games and apps into their own tabs and the introduction of editorial content, including articles and tips, on the store’s main page. The changes hint at Google’s intent to take a more editorial eye as to how apps are featured and distributed on the Play Store. Most importantly, Google is now advising developers that the Play Store will begin to prioritize apps that deliver on both technical and in-app quality by promoting them in more places across the Play Store where they can be discovered by consumers.
#Google play store discount android
Google today announced it’s making several changes to the Google Play Store that will impact Android apps’ discoverability, how developers can market their apps to consumers and various trust and safety concerns.
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